Berlin: “Applying PLS Path Modeling: Introduction, Extensions, Advances”

It’s PLS time again! Dr. Joerg Henseler (University of Nijmegen) and Christian M. Ringle (University of Hamburg) introduce the use of SmartPLS for PLS path modeling.

Date
November 5-7, 2009 (3 days)

Place
Berlin, Germany; NH Hotel Friedrichstrasse (in the heart of the city)
http://www.nh-hotels.com/nh/en/hotels/germany/berlin/nh-berlin-friedrichstrasse.html

Detailed information and registration
http://www.pls-school.com/

Preliminary Agenda
Day 1 (November 5, 2009)
INTRODUCTION to PLS path modeling

- Structural equation modeling with PLS
- Essential characteristics of PLS Path Modeling
- Formative vs. reflective measurement models
- Creating valid PLS path models
- Rossiter’s C-OAR-SE approach for scale development
- PLS algorithm essentials
- Assessment of PLS Path Modeling estimates (measurement model and
structural model)
- SmartPLS tutorial and applications
- Interpreting SmartPLS software output
- Bootstrap

Day 2 (November 6, 2009)
EXTENSIONS of PLS path modeling

- Goodness of fit index in PLS
- Single vs. multiple item measurement
- Blindfolding
- Single vs. multiple item measurement
- Second-order constructs
- Common Method Bias
- Mediating effects
- Moderating effects
- PLS multigroup analysis
- Measurement model invariance
- SmartPLS tutorial and applications

Day 3 (November 7, 2009)
ADVANCES in PLS path modeling

- LISREL vs. PLS in case of reflective measurement models
- LISREL vs. PLS in case of formative measurement models
- Convergence of the PLS algorithm
- Testing measurement models with TETRAD PLS
- Cohen’s inner model path directionality analysis
- Segmentation in PLS path modeling through finite mixture partial least
squares (FIMIX-PLS)
- PLS-IPMA: Importance-Performance matrix analysis
- Investigating non-linear effects
- SmartPLS tutorial and applications